More Than Undies: Bold, Circular, Human

Explore the journey of Knobby with Rob Rand, Founder and CEO, as he shares how bold creativity and purposeful innovation turned Australia’s first subscription underwear brand into a global success story. Discover how Sunshine Coast-based Knobby blends circular design, recycled materials, and a send-back program with a fast-moving startup mindset and values-led culture shaped by belly, brain, body, and buddy. This session reveals how aligning innovation, environmental intent, and a distinctive internal culture has created deep customer loyalty and driven global momentum with a lighter footprint.