Alana Kennedy

Alana Kennedy is a visionary Indigenous entrepreneur, economic advocate, and global trade educator, dedicated to expanding intertribal trade networks and empowering First Nations businesses. As an Eastern Arrernte, Kalkadoon, and Waanyi descendant from Mount Isa, Queensland, she is committed to bringing the world's oldest living supply chain to the global market through sustainable, ethical, and culturally grounded business models.

As Founder and CEO of Ochre Sun, Alana has built a vertically integrated skincare and sun care brand that merges traditional Indigenous botanical knowledge with modern scientific innovation. Ochre Sun is pioneering a Soil-to-Skin value exchange, ensuring that Indigenous knowledge, land stewardship, and cultivation practices remain at the core of the business. By working directly with Traditional Owners across Australia, Ochre Sun is redefining ethical sourcing, sustainable manufacturing, and premium clean beauty on a global scale.

As an Australian Delegate for the International Intertribal Trade & Investment Organisation (ITIO), Alana plays a critical role in advancing Indigenous trade agreements and strengthening economic partnerships between First Nations communities worldwide. She actively educates governments, corporations, and Indigenous entrepreneurs about the intricacies of global intertribal trade, advocating for fair trade policies, self-determined economic development, and the recognition of Indigenous intellectual property and land-based economies. Alana's expertise extends beyond business ownership — she is a thought leader in Indigenous-led trade, guiding businesses and policymakers on how to foster equitable, cross-cultural economic collaborations that respect and uplift Indigenous communities.

A Trailblazer in Sustainable & Ethical Business, Alana's work is setting new benchmarks in clean beauty, sustainable supply chains, and Indigenous economic empowerment. She is dedicated to transforming Indigenous enterprise into a global force, creating a business model that honours cultural heritage while delivering premium, scientifically backed skincare solutions. With a strong focus on sustainability, transparency, and ethical business practices, Alana Kennedy is not just building a brand-she's leading a movement. Through her advocacy for intertribal trade, economic self-determination, and Indigenous-led global commerce, she is reshaping the future of Indigenous business on the world stage.